An Organic Illusion
Feb 15th, 2011
It may seem obvious but just because a favorite treat now comes stamped with an organic seal of approval it does not give you license to shovel large quantities down your gullet. ORGANIC describes how foods are produced not how much sugar, fat or calories a food contains. While I am not so naive to think those Oreos are diet food I am guilty of filling my basket full of carb-laden ‘organic’ snacks at the Fresh Market. I have a particular proclivity towards organic blueberry granola. I once finished off half a bag in one sitting. But I digress.
Organic food is the latest victim of the ‘health halo’ effect. The ‘health halo’ is a phrase heath professionals have used for years to describe a food item labeled with persuasive terms that lead to additional caloric intake. A classic example is the low fat cookie in grocery stores that has the same amount of calories as its regular fat counterpart. Terms like low-fat, organic, or trans-fat-free, cast a wide halo around a food item and this tends to hide some of its less nutritious attributes.
My advice is and always will be to READ THE LABEL. Do not assume that because it says ‘gluten-free’ and ‘whole grain’ that you have free reign to go for seconds or thirds. Additionally, remember that ‘made with organic ingredients’ is not the same thing as 100% organic. Avoid items that contain ingredients you cannot pronounce and stay clear of high fructose corn syrup (the devil) and artificial sweeteners.
A 100% organic cookie is by all means a healthier choice if you are in the mood to treat yourself. But remember, it is still a cookie.
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Written by Lea Barlow • 1 Comment
alexis Tue, Feb 15, 11:24am