Fat Shame?

Feb 8th, 2012

Children’s Healthcare of Atlanta recently released a campaign to target Georgia’s growing childhood obesity epidemic. 40% of the children in Georgia are considered obese – the second highest number in the nation. The ads were intentionally created to stir your emotions.

From CNNThe posters and TV spots of obese children with doleful eyes were as stark as their accompanying messages: “Being fat takes the fun out of being a kid,” and “It’s hard to be a little girl if you’re not,” to name a few.

But did they go too far? Mommy bloggerville lit up on this issue. Most came out rallying against the ads. One mom had this to say, “When I first saw the Strong4Life billboards, my first reaction was wanting to cry and sleep in my room and eat a box of Twinkies. It touched me that much.”  She went on to say that she was a morbidly obese adult who lost 100 pounds after having her kids. That comment gave me pause. While I think it is wonderful she was able to beat her obesity problem, the fact is, most people never do. Healthy habits HAVE TO start at a young age. Healthy habits HAVE TO be supported by parents. Healthy Habits HAVE TO be adopted as a lifestyle not a fleeting diet. But do these ads get parents moving in the right direction or just create more ‘fat shame’ for overweight kids?

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